Our Process

While the internet is a great information tool, when it comes to real estate, nothing beats having your feet on the ground.

For every listing, we launch a systematic professional marketing campaign to present your property as best as possible to the open market:

• Professional, full-color images of your home—inside and out
• Online virtual tour videos and syndicated ads to our online partners
• Customized plan to attract the largest number of buyers in the least amount of time

There is a delicate balance in choosing the right price to sell your property. We perform a detailed pricing analysis to determine the optimal price point for your property, which involves:

• Examining recently sold properties
• Talking with other brokers about pending or sold listings
• Touring the active inventory in and around your neighborhood for a first-hand feel of the competition
• Creating demand by not pricing your home out of the market
• Capturing as many dollars as possible for you by not pricing the property too low

In the end we consider all our research, the current market forces and your goals as the seller to select a pricing strategy for success.